Business Strategy: An Introduction - Essential Guide for Entrepreneurs & Startups | Business Planning, Growth Strategies & Competitive Analysis" (使用场景: Perfect for business students, aspiring entrepreneurs, startup founders, and corporate professionals looking to develop strategic thinking and competitive business plans.)

Product Description

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.