International Business Dynamics: Global Trade Strategies, Market Expansion & Cross-Cultural Management | For Entrepreneurs, MBA Students & Corporate Leaders

Product Description

The Dynamics of International Business offers a comparative, chronological overview of the strategic and structural evolution of international firms.Organized around eras of global economic development, the text synthesizes research on the internationalization of firms, highlighting crucial turning points in the evolution of the international economy. A particular emphasis is placed on the relationship between historical evidence and the theoretical frameworks available for its interpretation. Each period is illustrated by a selection of short case studies from a variety of industry sectors, including the Levant Company, Nestlé, Singer, Saint Gobain and NEC.An essential textbook for courses in business and economic history, this book will also be a valuable resource for scholars and students of international business more generally.