Business Strategy and Competitive Landscape Guide - Essential for Entrepreneurs, Managers & MBA Students | Improve Decision-Making & Market Analysis" (使用场景: Perfect for business planning, corporate strategy development, academic research, and competitive market analysis)

Product Description

An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.